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The ADCO Blog

P. Diddy breaks all barriers on ‘Downtown Abbey’

In providing a sneak preview of his star turn on “Downton (or as he calls it, ‘Downtown’) Abbey,” Sean “P. Diddy” Combs breaks the color barrier, the time barrier, the genre barrier and of course the comedy barrier.

PBS denies that Combs has joined the cast of the wildly popular period drama, but “Funny or Die” provides video proof to the contrary. Besides, P. Diddy said it was so on Twitter, so whom are you going to believe?

Yes, there’s strong language, but quite mild compared to his performance in “Get Him to the Greek.”

Feathered newcomer stays on top of the job at ADCO

There’s a new denizen at ADCO, and she (or he; we’re not positive) completely buys into our work ethic.

About a week ago, we found bits of twigs and other organic debris littering the porch, right at our front door. Looking up, we saw the new nest perched on the cornice above the entrance.

As you can see below, it was a bit of a sloppy nest-building job — not really up to the ADCO standard for design or production.

But we have to give the bird an A for effort on the follow-through.

There were no eggs in the nest when we first looked, but there must be now. We can’t check, because this dove never leaves the nest. We can come in, go out, slam the door, whatever — she continues to apply herself to her duty. You’ve got to hand it to her. Or him. Whatever.

We’ll let you know when something hatches.

Brave words, striking image combine for powerful inspiration

We still don’t know who first put the two together. If you know, please share.

But we were deeply impressed, even to tears, by the combination.

The words came from actor/comedian Patton Oswalt.

The photo is by Boston Globe photographer John Tlumacki, and was taken seconds after the bombs went off at the Boston Marathon. The image was so striking, it was chosen for a rare non-athlete cover for this week’s Sports Illustrated. It’s a cropped version of this wider-angle photo.

From The Globe:

A shout-out to Boston Globe photographer John Tlumacki, who snapped the dramatic photo of 78-year-old Bill Iffrig, who hit the deck after the first of Monday’s two bomb blasts near the finish line of the Boston Marathon. The image, which went viral almost immediately, says it all about the frantic, scary moments after the explosions. And Sports Illustrated seems to agree. The magazine chose Tlumacki’s pic for the cover of the issue it is racing onto newsstands. Explaining the decision to use the picture of Iffrig, SI managing editor Chris Stone said: “We felt it truly captured the horrific moment at the end of the race — there’s a fallen runner, police with their guns drawn, and loose debris from the explosion.” We’re told it’s the first Sports Illustrated cover with a non-sports figure — not counting the magazine’s annual swimsuit issue — since Sept. 26, 2011.

Here’s another picture you might have seen from Tlumacki, taken apparently a split-second later.

The image, and Oswalt’s words, represent the best in law enforcement, photojournalism and the American spirit. We were inspired.

Bone-In brings the artisan barbecue right to ADCO

OK, so technically, the artisan barbecue outfit, which has been voted one of the top 20 food trucks in the country, parked in the lot of our next-door neighbor, The Wolfe Co.

But that put them only about 25 yards from our back door. We all availed ourselves of the opportunity.

Above, you see our own Brian Murrell placing his order.

The low brick building beyond the truck is The Wolfe Co. The gray roof you see beyond it is ADCO.

Pinwheels for Prevention: Taking a stand against child abuse

Those whirling, flashing pinwheels out in front of ADCO may seem whimsical, but they serve a serious purpose.

We’re joining with our client Children’s Trust of South Carolina in taking a stand against child abuse:

April is Child Abuse Prevention Month. We estimate that child abuse and neglect costs South Carolina approximately $1 billion dollars annually, in direct and indirect expenses. We also know the devastating, long-term negative effects of child abuse can have on individuals.

In South Carolina, there were 11,321 children were confirmed as abused or neglected in 2011. Children younger than one year old were 12.4 percent of the cases. Children three and younger were 34 percent of the cases. Of all child abuse in South Carolina, 65.5 percent is from neglect….

A happy and uplifting symbol being used to draw attention from the problem of abuse and neglect to the solution of effective prevention. More than a million pinwheels have been displayed across the nation since April 2008 when Prevent Child Abuse America launched the campaign.

Chosen to represent an imagery of hope, safety, health and most importantly, happiness; the pinwheel signifies efforts to change the way our nation thinks about prevention. Children’s Trust of South Carolina aims to enhance statewide child abuse prevention efforts and provide visibility in your community through the Pinwheels for Prevention campaign.

A picture will get you more attention online than 1,000 words

Here’s some advice from Chas Edwards of Luminate, via All Things D:

One, feeds move faster than print magazines, so you need to tell your story in a series of frequent episodes, anecdotes and updates — not the grand gestures of Ogilvy or Draper. Photos are the currency of social media, but it’s a currency doled out in nickels, not twenty-dollar bills.

Two, let photos do more of the talking for you. Humans process visual information much faster than we process text. And when we’re online (remember those stats from Hal Varian), we navigate more quickly from story to story. If you’re going to capture attention in a digital landscape, you have to do it fast. So steal a page from the playbooks used by Pinterest, Flipboard, USA Today’s new design or the NYT’s TimesCast: Use visual content instead of words to invite consumers into the story.

Three — need I say it? — let them interact with your story, let them re-mix your assets and choose their own adventures. Let them steal your photos so they can more easily share them with friends. Let them explore inside your images to find links to products, deals and related links. And let them contribute their own. If the Web conversation is going visual, encourage them to talk to you in the local dialect — images snapped on their phones looking for a place to be uploaded.