ADCO

Jessica Cook, Director of New Media at ADCO, has been invited to speak at the August 14 meeting of the West Metro Rotary Club.  In her talk, Jessica will focus on social media, answering some of the key questions that the community is asking:  "What is social media?  What does it mean for my life and my business?"

"I am thrilled to talk with the members of the West Metro Rotary Club about the use and impact of social media.  I'm looking forward to giving them a broad introduction to social media and to hopefully empowering them to get started with it," said Jessica.

To begin her presentation, Jessica will discuss the nature of social media as an interactive, one-to-one, consumer-generated form of media. She will then explore how that nature is radically different from other forms of media—as well as how that very nature presents an unparalleled opportunity to reach and build relationships with consumers. 

To give attendees an idea of some of the specifics of social media, Jessica will give some detailed explanation of the big three social networks—Facebook, LinkedIn, and Twitter—with a focus on how businesses are using them to accomplish their goals.  She'll wrap up her talk by offering seven tips for effectively using social media.